🫧 Almighty Flavour Lab
Almighty Flavour Lab is our new flavour-creating playground where you can have your say on our next sparkling water flavour! You get to mix, match, and visualise your perfect combo on a can. Choose up to two flavours, which we'll take to the lab and may end up being our next flavour!
Privacy policy
Privacy policy
Privacy Policy
Last Updated: 24 July 2026
This Privacy Policy describes how Almighty Drinks Pty Ltd. which collects, uses, stores, and discloses your personal information when you visit or make a purchase from www.drinkalmighty.com.au.
We are committed to protecting your privacy in accordance with the Privacy Act 1988
(Cth) and the Australian Privacy Principles (APPs).
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your
device, including:
Web browser type and version
- IP address
- Time zone setting
- Operating system
- Information about cookies installed on your device
- Web pages or products you view
- Websites or search terms that referred you to the Site
- How you interact with the Site
We collect this information using the following technologies:
Cookies: Data files placed on your device that often include an anonymous
unique identifier. For more information about cookies and how to disable
them, visit http://www.allaboutcookies.org.
Log files: Track actions on the Site and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information
about how you browse the Site.
Order Information
When you make a purchase or attempt to purchase through the Site, we collect:
- Name
- Billing address
- Shipping address
- Payment information (including credit card numbers)
- Email address
- Phone number
What We Mean by "Personal Information":
When we refer to "Personal Information" in this Privacy Policy, we mean information
or an opinion about an identified individual, or an individual who is reasonably
identifiable. This includes both Device Information and Order Information as
described above.
Why We Collect Your Personal Information
We collect and use your personal information for the following purposes:
Order Information
- To fulfil orders placed through the Site
- To process payment information
- To arrange shipping and delivery
- To provide invoices and order confirmations
- To communicate with you about your order
- To screen orders for potential risk or fraud
- To provide you with information or advertising about our products or services
(where you have consented or where permitted by law)
Device Information
- To screen for potential risk and fraud (particularly using IP addresses)
- To improve and optimise our Site
- To generate analytics about how customers browse and interact with the Site
- To assess the success of our marketing and advertising campaigns
If we wish to use your personal information for a purpose not listed here, we will seek
your consent or ensure the use is otherwise permitted under the Privacy Act.
How We Disclose Your Personal Information
We may disclose your personal information to trusted third parties who help us
operate our business:
Service Providers
Shopify: Powers our online store. Read their privacy policy at
https://www.shopify.com/legal/privacy
Google Analytics: Helps us understand how customers use the Site. Read
their privacy policy at https://www.google.com/intl/en/policies/privacy/. You can
opt out at https://tools.google.com/dlpage/gaoptout
Microsoft Clarity: Helps us understand visitor interactions and improve
usability by capturing anonymised behavioural data (page navigation, clicks,
scroll activity). Read their Privacy Statement at
https://privacy.microsoft.com/privacystatement
Overseas Disclosure
Your personal information may be disclosed to overseas recipients, including service
providers located in Canada, the United States, and other countries where our
technology platforms operate. These countries may not have the same data
protection laws as Australia. Before disclosing your personal information overseas,
we take reasonable steps to ensure that overseas recipients comply with the APPs
or are subject to a similar privacy regime.
Legal Requirements
We may also disclose your personal information to:
- Comply with applicable laws and regulations
- Respond to a subpoena, court order, or other lawful request for information
- Protect our rights, property, or safety, or those of others
Direct Marketing
We may use your personal information to send you direct marketing communications
about our products or services that may be of interest to you. You have the right to
opt out of receiving marketing communications at any time by:
- Clicking the "unsubscribe" link in our marketing emails
- Contacting us using the details in the "Contact Us" section below
We will not disclose your personal information to third parties for their direct
marketing purposes without your consent.
Targeted Advertising
We use your personal information to provide targeted advertisements or marketing
communications. For more information about how targeted advertising works, visit
the Network Advertising Initiatives educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-
work.
You can opt out of some targeted advertising by visiting the Digital Advertising
Allianc's opt-out portal at http://optout.aboutads.info/ or
http://www.youronlinechoices.com.au/.
Security of Your Personal Information
We take reasonable steps to protect your personal information from misuse,
interference, loss, unauthorised access, modification, or disclosure. These measures
include:
- Secure servers and encrypted payment processing
- Access controls limiting who can view your information
- Regular security assessments of our systems
However, no method of transmission over the Internet or electronic storage is 100%
secure. While we strive to protect your personal information, we cannot guarantee its
absolute security.
Your Privacy Rights
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the
following rights regarding your personal information:
Right to Access
You can request access to the personal information we hold about you. We may
charge a reasonable fee for providing access in certain circumstances.
Right to Correction
You can ask us to correct any personal information that is inaccurate, out of date,
incomplete, irrelevant, or misleading.
Right to Erasure
You can request that we delete your personal information, subject to certain
exceptions (such as legal requirements to retain records).
How to Exercise Your Rights
To exercise any of these rights, please contact us using the details in the "Contact
Us" section below. We will respond to your request within a reasonable timeframe,
typically within 30 days.
If we refuse your request to access or correct your personal information, we will
provide you with written reasons for the refusal and information about how you can
complain about the refusal.
Right to Complain
If you believe we have breached the Australian Privacy Principles, you can lodge a
complaint with us using the contact details below. We will investigate your complaint
and respond within a reasonable timeframe, typically within 30 days.
If you are not satisfied with our response, you have the right to complain to the Office
of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Email: enquiries@oaic.gov.au
- Mail: GPO Box 5218, Sydney NSW 2001
Data Retention
When you place an order through the Site, we will retain your Order Information for
our records as required for accounting, taxation, and legal purposes. Typically, we
retain order information for 7 years in accordance with Australian tax and business
record-keeping requirements, unless you request deletion and there are no legal
grounds requiring us to retain it.
Device Information is generally retained for a shorter period necessary for analytics
and security purposes.
Children's Privacy
Our Site is not intended for individuals under the age of 18. We do not knowingly
collect personal information from children. If you are a parent or guardian and
believe your child has provided us with personal information, please contact us so
we can delete it.
Eligible Data Breach Notification
In the event of an eligible data breach that is likely to result in serious harm to
individuals, we will notify affected individuals and the Office of the Australian
Information Commissioner as required by the Privacy Act 1988 (Cth).
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our
practices, technology, legal requirements, or for other operational reasons. We will
post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.
Significant changes to this Privacy Policy will be notified to you via email or through a
prominent notice on our Site.
Contact Us
For questions about our privacy practices, to exercise your privacy rights, or to make
a complaint, please contact us:
- Email: hello@drinkalmighty.com.au
- Mail:
Privacy Officer
Almighty Drinks Pty Ltd
c/o KPMG Australia
Heritage Lanes, Level 11
80 Ann Street
Brisbane City QLD 4000
Australia
Response Time: We aim to respond to all privacy-related enquiries within 30 days.
This Privacy Policy is governed by Australian law. By using our Site, you consent to
the collection, use, and disclosure of your personal information in accordance with
this Privacy Policy.