The Almighty Vending Machine
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16.07.24
The Almighty Vending Machine
Almighty 24 was an Almighty activation that was brought to life with the help of Someday Studios and the Department of Arts. The idea was Almighty on the go, all the time. From this, The DOA (Department of Arts) created the most photographic vending machine you’ve ever seen.
Quickly becoming a part of the Almighty team, the Almighty vending machine has popped up around New Zealand, activating and hydrating the community with free Almighty samples.
Check out more on the Brand Activation Project by DOA here.
The vending machine played a huge part in launching the Almighty Active range into New Zealand. Hosted at Commercial Bay in Auckland's CBD for 3 days and helping hydrate the Fitness All Together's community. With its glowing blue lightboxes, the vending machine really draws you in.
With its super engaging and charming looks the machine hit the Mount Maunganui festi scene and was activated at In Bloom 2022.
We continued to spread the love and joined our mates from Parrotdog for the Newtown festival down in Wellington.
And now it’s Australia's turn. The machine lives on and has now jumped across the ditch to Australian shores to help hydrate the Aussies.
What adventures will Australia bring for our beloved vending machine?
Stay tuned, #Almightyvendingmachine.
FAT Event photos, captured by Logan Buchanan.